Stranger Things, Blockbuster Reboots, And The Best Way To Profit From The Past

Hollywood is obsessed with the past. Whether it be reboots, remakes, reimaginings, or regurgitations, the biggest trend in blockbuster filmmaking is to dust up old properties and revamp them for the present. Essentially, movie studios are cashing in on the public’s nostalgia for the stories they grew up with. Just this year alone, audiences have seen new iterations of Ghostbusters, Teenage Mutant Ninja Turtles, The Jungle Book, Tarzan, Independence Day, Star Trek, and Alice In Wonderland, just to name a few. While some elitist pop-culture snobs like myself might complain about the lack originality in blockbuster filmmaking these days, there is very little reason for Hollywood to change this philosophy. Financially, existing franchises and properties are more reliable bets for box office success. Additionally, funding truly new and unique ideas is a risk no matter the scale, and making an original big-budget blockbuster is an even bigger one. So, if movie executives are choosing between green-lighting a $120 million reboot of a story they know people love or an equally expensive original film with no established  audience, it’s easy to understand why the original ideas are losing out.

But what if these two seemingly opposite ideas could be merged? What if we could combine the built-in audiences of stories past, with the originality of stories future? Wouldn’t that be, to complete the “Christmas Carol” metaphor, the perfect way to create stories present?

It’s easy to be skeptical of the idea, after all it’s admittedly a bit outlandish, but stick with me for a couple paragraphs, I’ve seen Stranger Things come true.  

Continue reading